Serap Göncü · LR Health & Beauty

We turned Serap Göncü's Instagram account, where she presents LR Health & Beauty products, into a consistent feed with one brand language behind every post.

In personal care, the person presenting the product is part of the brand. In this project we tied product posts, introduction content and team invitations into a single design language; every post now carries both the product and Serap Göncü's name, so nobody landing on the profile has to look for who to message.

What the brand needed

The account already had good product photography, but every post came from a different world: the headline sat at the top in one post and at the bottom in the next, and typefaces and colors changed from post to post. The profile needed a layout that answers “who is here and what do they offer” in three seconds.

Our approach

The profile grid was planned as a whole, so the layout holds together when posts sit side by side.
A shared template was built for every post: brand logo top left, a two-level headline, and Serap Göncü's name in the corner.
Content was split into pillars: product explainers, introduction and guidance, and team invitations.
Question posts and multi-page carousels were built into the design to bring followers into the conversation.
Reusable design templates were delivered so new products can be posted in the same layout.

The outcome

The profile went from one-off product posts to a recognizable showcase.
Serap Göncü's name appears on every post, so wherever the content travels its source is clear.
New content is produced with ready-made templates, so the brand's voice stays the same from post to post.