Ad Management
In Google Ads and Meta ads, we manage your budget around the inquiries it brings in, not the clicks.
Our job in ad management is not just to run ads. It is to make it clear where every bit of your ad spend goes. When we start working on an account, the first thing we do is not open a campaign. It is to check whether measurement is set up correctly. In an account where conversion tracking does not work, every optimization is only a guess.
On Google Ads, we capture search intent. On Meta, we capture discovery intent. When we plan both channels together, one system reaches both the people searching for your brand and the people who have not searched yet.
Creative matters more than targeting
Targeting options in Meta ads get simpler every year. The algorithm finds the right people on its own, but the creative you give it decides what it shows them. That is why we do not settle for a single message. We test a few different angles: one that describes the problem, one that describes the result and one that puts the offer first. Once it is clear which one works, we move the budget to it.
Reporting on cost, not clicks
In our monthly reports, impressions and clicks never stand on their own. What we really look at is how much each inquiry costs you and how that cost changes from month to month.
Why does this matter?
- An ad budget that is not set up correctly runs out fast. Wrong targeting and unmeasured campaigns turn money into visibility, not sales.
- In an account without conversion tracking, no one knows which ad is paying off. Without measurement, optimization turns into guesswork.
- When the same image runs for too long, people stop noticing it. The cost of the campaign quietly goes up.
- Google and Meta capture different intent. One finds people who are searching, the other finds people who have not started searching yet. When both are planned together, costs can come down.
Who is it for?
- Businesses that run ads but cannot measure the results
- Brands that got little out of the campaigns they tried on their own
- E-commerce companies that want to lower their cost per sale
- Service businesses that need to collect appointments or quote requests
How much does this service cost?
The scope depends on your brand’s needs, so we need to listen to you before we give a price. If you only want Ad Management, fill in the form and we’ll get back to you within one business day. You can also look at our monthly packages and pick the one that suits you.
Work we have done with this service
What we deliver
- Account audit
- Pixel and conversion tracking setup
- Audience and keyword research
- Campaign and ad set setup
- Ad copy
- Ad visuals adapted from your brand visuals
- Weekly optimization and budget management
- Monthly performance report
How we work
You see what’s done at every step and what comes next. No surprises.
- AuditWe review your current account and your past campaign data.
- SetupWe set up the pixel and conversion tracking. We do not launch ads until measurement works.
- CreativeWe write the ad copy and adapt ad visuals from your brand visuals.
- Launch and testingWe launch the campaigns and test different copy and visuals.
- OptimizationEvery week, we shift the budget to the winning ads and cut out searches that waste money.
Common questions
about Ad Management
If your question isn’t answered here, write to us directly. We reply within one business day.
Is my ad budget included in the agency fee?
No. The agency fee is a management fee. You set the ad budget, and the spend is charged to your own card, which you add to your Google and Meta accounts. We never touch that money. This way, you can see the full spend in your own dashboard.
What is the minimum ad budget?
To run a meaningful test, the monthly budget needs to be above a certain threshold. When we first write, we tell you clearly what that threshold is for your industry.
Whose name are the ad accounts opened in?
The accounts are opened in your name and you own them. When our work together ends, all the data and history stay with you.
How soon will I see results?
The first data comes in within a few days. The algorithm usually needs two to three weeks to learn and produce meaningful data; from then on, we optimize every week based on that data.
Do you create the ad visuals?
We write the ad copy. On the visual side, ad visuals adapted from the brand visuals you already have are included in the service; we agree on how many together when we first write. Design concepts from scratch and video production are separate services, explained on the Graphic Design and AI Video Production pages.
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Have you seen our other services?
Monthly content calendar, design and copywriting from one team.
Social media and ad visuals, packaging, catalogs, menus and print work.
AI-assisted ad videos and short Reels.
Work with the right team
for Ad Management
We start with a few messages. We listen to your brand and explain clearly what this service will bring you and how we’ll proceed.
Strategy-led digital agency based in Bursa, working with clients across Türkiye and abroad.
- info@ecegunesagency.com.tr
- WhatsApp +90 532 600 13 13
- Bursa, Türkiye
- Weekdays 09:00–18:00 (GMT+3)
- Tax no. 4330630484 (Osmangazi Tax Office)
