Cookie Policy

In short

Not a single cookie is set in your browser unless you accept. Browsing pages, reading blog posts and filling in a form do not require cookies. When you first open the site, a small banner appears at the bottom and asks for your cookie preference. “Accept”, “Reject” and “Preferences” are three buttons of the same size; under “Preferences” there are two separate switches, analytics and advertising measurement, and both start switched off. If you do not touch the banner, nothing is loaded.

Change your cookie preference

What are cookies and browser storage?

A cookie is a small text file that a website you visit leaves in your browser. Browsers have two other areas that do a similar job: localStorage keeps information until you delete it, and sessionStorage keeps it only while the tab stays open. This policy covers all three together, because the same rules apply to them.

Cookies and storage used on the site

How the tags are installed

We do not embed the Analytics and Google Ads tags page by page; both live inside a container called Google Tag Manager. The container loads only when you give permission, and every tag inside it checks the exact purpose you allowed: without analytics consent Analytics does not run, and without advertising consent the Google Ads tag does not run.

How we restrict Google Analytics and Google Ads

• Ad personalization and Google Signals are turned off — both in our Analytics property and on the Google Ads tag. We do not add you to a remarketing list and we do not use this data to show you ads. Our Analytics audiences are not exported to our Google Ads account either.
• On the Google Ads side, the only thing we measure is whether someone who clicked an ad sent the form or clicked the phone, email or WhatsApp link. What is counted is whether that happened, not who you are.
• If you allow advertising measurement, we store the click number (gclid) that Google adds to the ad address in your browser for ninety days, and we add it to your request if you send a form. We may upload that number back to Google Ads together with whether the enquiry turned into actual business, so that we can move the advertising budget towards searches that work. No name, email address or phone number of yours is sent to Google in that upload — only the click number and what the outcome was worth to us. If you do not give consent, the number is never stored.
• According to Google, Google Analytics does not store IP addresses; the IP address is used only to determine your approximate location (country and city level).
• No information that directly identifies you, such as your name or email address, is sent to Analytics. When you send a form, Analytics is told only that a form was sent and on which page; the content of the form is not sent. Clicks on our phone number, email address or WhatsApp button are also counted, but only the click itself, not its content.
• Visitor-level records are kept in Google Analytics for up to fourteen months; aggregate statistics such as page view counts remain.

Third parties that start only when you act

• YouTube: when you press the play button on a video on our work pages, the video loads from youtube-nocookie.com. From that moment, YouTube may use cookies or similar technologies under its own rules. No request goes to YouTube unless you press play.
• WhatsApp: the WhatsApp button takes you to WhatsApp; no WhatsApp cookies run on the site.

Legal basis

Storing your consent answer is necessary so that we can prove your consent and show the site the way you chose; it is based on our legitimate interest (Turkish Personal Data Protection Law No. 6698, Art. 5(2)(f)). Analytics cookies, ega_giris and the advertising measurement cookie work only with your explicit consent (Art. 5(1)); consent for analytics and for advertising measurement is asked separately. Data under Google Analytics and Google Ads may be processed on Google’s servers outside Türkiye; this also happens only if you allow it. Details are in our Privacy Policy.

How to change your choice

• The “Change your cookie preference” button on this page and the “Cookie preferences” link at the bottom of every page open the banner again. If you then choose “Reject”, or switch the switches off under “Preferences” and save, any Analytics and Google Ads cookies set earlier and the ega_giris record are also deleted.
• You can delete or block cookies and site data in your browser settings at any time.

Changes to this policy

When a new tool is added to the site, we update this table the same day. The current version is always published on this page.