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Travel & Tours · Social Media

Alanya Group

For Alanya Group, a travel company offering tours, transfers and villa rentals in Alanya, we built an English-language social media system aimed at visiting holidaymakers.

  • ClientAlanya Group
  • IndustryTravel & Tours
  • Type of workSocial MediaGraphic Design
  • Year2026
From the project

Examples of the content we made

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Tour companies easily slip into posting one-off announcements; the traveller scrolls past without learning where a tour goes or what to expect. At Alanya Group we built a system that tells each tour in three frames: the tour itself, the invitation, and the details of the route.

What the brand needed

The brand's guests are holidaymakers arriving from abroad, so everything had to be in English and the information had to read as clearly as the photography. Canyon trips, rafting, the pirate boat and paragliding all sat side by side in one account but looked unrelated; nobody could see the whole programme at a glance.

Our approach

  • Each tour is told in three posts: the tour itself, a frame that invites the guest, and a frame with the details of the route.
  • The brand's orange became the accent colour: headlines in white, key words in orange.
  • Photographs sit in polaroid frames and collages; the same pattern repeats across every tour.
  • The phone number, website and logo hold the same position in every frame.
  • Content is produced as monthly plans, with the tours taking turns in the spotlight.
  • A separate vertical story creative calls for bookings.

The outcome

  • The account went from one-off tour announcements to a showcase of the whole programme.
  • A tour's introduction, invitation and details are now tied together.
  • Visiting guests are addressed in their own language.
  • When a new tour is added the three-post pattern is ready; content production runs to a plan.

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