Logo & Brand Identity
Logo, color palette, typography and usage rules: an identity that speaks the same language everywhere.
Brand identity is more than designing a nice logo. It is a system that makes your brand speak the same language at every touchpoint. When your social media posts, invoices, signage and presentations do not look like parts of the same identity, the way people see your brand falls apart.
We start by understanding what your brand wants to say. Who is your audience? How do you want to be seen in your industry? Where do you stand apart from your competitors? Design done before these questions are answered becomes a matter of personal taste.
We set the scope based on what you need
Not every brand needs an identity of the same size. For a new business, a logo, colors and a few basic applications may be enough. Another brand may need a wide set, from signage to packaging and from vehicle wraps to presentation templates.
That is why we discuss the scope up front. The quote states clearly which applications will be prepared, how detailed the guidelines will be and how many revision rounds there will be. The price and delivery date are set accordingly.
A logo alone is not a brand
A logo is shorthand for the brand. The real work is done by the system around it: the color palette, typography hierarchy, photo style, use of space and icon style. Once this system is in place, you can tell a piece of content is yours without even seeing the logo.
That is why, for every identity we deliver, we document the rules of this system alongside the logo.
Brand guidelines extend the life of an identity
After the identity is delivered, you and the other teams you work with will create with it. An identity without written rules turns into everyone’s own interpretation within a few months. Brand guidelines prevent this drift.
Why does this matter?
- First impressions are often formed by visual identity. Your logo, colors and typography show how serious your brand is within seconds.
- Inconsistent use weakens a brand. A logo that every designer interprets differently loses its identity over time.
- Brand guidelines free up teams. In a system with clear rules, everyone produces work quickly and correctly.
- A well-built identity lasts for years. Changing your logo every two years wipes out the brand recognition you have built.
Who is it for?
- New businesses creating a brand identity from scratch
- Companies whose logo looks amateur and who want to look more professional
- Growing brands entering new markets that need to refresh their identity
- Companies building a consistent system for sub-brands or product lines
How much does this service cost?
The scope depends on your brand’s needs, so we need to listen to you before we give a price. If you only want Logo & Brand Identity, fill in the form and we’ll get back to you within one business day.
Work we have done with this service
What we deliver
- Brand discovery and positioning summary
- Logo design with horizontal, vertical and icon variations
- Color palette with print and digital color codes
- Typography set and usage hierarchy
- Social media profile and cover applications
- Business card, email signature and presentation templates
- Additional applications on request: signage, packaging, vehicle wraps
- Brand guidelines and vector source files
How we work
You see what’s done at every step and what comes next. No surprises.
- DiscoveryWe map out your brand’s story, audience, competitors and position in your industry.
- DirectionWe prepare two or three different visual directions and present them with the reasoning behind each.
- DesignWe develop the chosen direction into a logo, colors and typography.
- ApplicationWe test the identity in the places you will actually use it. The quote lists which applications will be delivered.
- Guidelines and deliveryWe document the usage rules and deliver them together with the vector source files.
Common questions
about Logo & Brand Identity
If your question isn’t answered here, write to us directly. We reply within one business day.
How long does a brand identity project take?
It depends on the scope, but it usually takes three to five weeks. How quickly feedback comes in during the discovery and approval stages directly affects the timeline.
How is the price determined?
The first thing that sets the price is whether you want just a logo or a full identity with applications. Next come the number of applications and the scope of the guidelines. When we first write, we discuss what you need and prepare a clear quote.
How many logo options do you present?
Instead of dozens of options, we present two or three strong proposals, each representing a different strategic direction. We also explain why we designed each one the way we did. The number of revision rounds on the direction you choose is stated clearly in the quote.
Are font licenses included?
We choose fonts for the identity that are suitable for commercial use. If you decide on a paid font, the license is purchased in the brand's name; we decide this together in writing.
Do you handle trademark registration for the logo?
Registration is a legal process handled by trademark attorneys. We do not file the application on your behalf; we deliver the vector logo files the application requires. We recommend having the name's availability checked before we start work.
Can you keep my current logo and refresh the identity?
Yes. If your logo is strong, we can keep it and do an identity project that refreshes the colors, typography and design language.
Do you deliver the source files?
Yes. Vector logo files, color codes, font information and the brand guidelines are included in the delivery package. Once the work is paid in full, the usage rights belong to you.
Have you seen our other services?
Social media and ad visuals, packaging, catalogs, menus and print work.
Positioning, tone of voice and a digital roadmap for your brand.
Fast, mobile-friendly, sales-focused corporate websites.
Work with the right team
for Logo & Brand Identity
We start with a few messages. We listen to your brand and explain clearly what this service will bring you and how we’ll proceed.
Strategy-led digital agency based in Bursa, working with clients across Türkiye and abroad.
- info@ecegunesagency.com.tr
- WhatsApp +90 532 600 13 13
- Bursa, Türkiye
- Weekdays 09:00–18:00 (GMT+3)
- Tax no. 4330630484 (Osmangazi Tax Office)
