Products and Retail · Web Design
Lubran
We turned a wide product range into a catalog-style website where visitors quickly find what they are looking for.
As the number of products grows, a website stops being a showcase and turns into a maze. In this project we reclassified the product groups around user needs and built the category pages so each one can rank separately in search engines.
What the brand needed
The product range was large, and visitors had a hard time finding what they wanted. The site needed to work both as a showcase and as a guide.
Our approach
- Product groups were reclassified around user needs.
- Category and product pages were built with a search-friendly heading structure.
- Pages were optimized to stay fast despite the heavy use of images.
- The contact and quote request step was made accessible from every product page.
The outcome
- Visitors reach the product group they want in a few clicks.
- Category pages are structured to rank separately in search engines.
- Adding new products does not break the site layout.
Project details
- ClientLubran
- IndustryProducts and Retail
- Type of workWeb Design
- Year2026
Services used
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Strategy-led digital agency based in Bursa, working with clients across Türkiye and abroad.
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