Tarzz Home

In a home textile category where products look alike on the shelf, we built a logo and identity system that stands out without overshadowing the product.

In home textiles, products look alike, so the decision often comes down to the packaging and the logo. In this project we built a logo and identity system that stands out on the shelf and looks the same on screen. We delivered it together with packaging and label applications.

What the brand needed

Competition is intense in the home textile and decoration category, and brands use very similar visual language. The brand needed an identity that would stand out both on the shelf and on screen without overshadowing the product.

Our approach

A category analysis mapped the visual patterns competitors use, and we set a direction outside them.
We chose a simple, timeless, typography-led logo.
Packaging, label and social media applications were delivered along with the identity.
The identity was finalized after testing on store signage and product labels.

The outcome

The brand is recognizable at first glance among products on the same shelf.
Every channel, from packaging to social media, runs on a single identity.
Thanks to its simple structure, the identity does not overshadow the product photography.