Archerson Workspaces
For Archerson, which offers serviced offices, virtual offices and coworking space, we built a social media system that explains each service on its own.
- ClientArcherson Workspaces
- IndustryCoworking & Serviced Offices
- Type of workSocial MediaGraphic Design
- Year2026
Examples of the content we made
A serviced office and a virtual office are services most people have heard of but could not define. At Archerson we built the content on exactly that gap: every post answers a question, and the feed as a whole walks through the brand's services in turn.
What the brand needed
Archerson does not sell one product: there is the virtual office, the serviced office, the meeting room and the coworking area. They are close to one another but not the same, and someone following the account could not work out which one fitted their own business. The brand also has two branches, and both had to be visible in the content.
Our approach
- Each service got its own post: what a virtual office is, what a serviced office is, meeting rooms, coworking areas.
- Frequently asked questions became post headlines: “Are virtual offices legal?”, “Can you register a tax certificate at a virtual office?”
- One design language was set on deep green and cream, built from notched cards; the photographs sit inside those cards.
- Orange is used for emphasis only: the key word in the headline is orange, the rest stays plain.
- Contact details and both branch addresses hold a fixed position.
- Vertical story frames were produced in the same design language.
- The feed was planned so dark and light frames alternate across the grid.
The outcome
- The account became a guide that explains each service on its own.
- Questions about a little-known service like the virtual office are answered right in the headline.
- Because dark and light frames alternate, the profile grid holds together as a whole.
- Both branches are visible in the content.
Services used
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