Home and Living Products Brand

We built a premium layout that presents products not as catalog shots but as pieces that add value to a living space.

With home and living products, customers are not buying the product; they are buying how it will look in their home. In this project we built a simple, premium social media layout that shows products within the atmosphere where they are used.

What the brand needed

In the home and living category, decisions depend on a product's aesthetics and the atmosphere where it is used. The products needed to be presented online not as product photos but as special pieces that add value to a living space.

Our approach

Products were staged to be shown within the atmosphere where they are used.
A simple, elegant and professional-looking color and typography scheme was defined.
Product-focused content, campaign visuals and lifestyle content were separated.
The feed was planned to look cohesive when posts sit side by side on the profile.

The outcome

Products are now presented through the atmosphere they create, not their price tag.
The profile looks like a cohesive, premium showcase.
Campaign content can be produced without breaking away from the brand's voice.