Cafe and Patisserie Mascots

For the brands, we designed not a single drawing but a mascot system with different poses that can be used in every piece of content.

Grid of six social media posts featuring the mascot

When it is built right, a mascot becomes a brand's cheapest advertising space: it shows up again in every piece of content. In this project we designed not single drawings but character systems with different poses and expressions that can be used on every channel.

What the brand needed

Each brand needed a more distinctive and likable face online. The mascots could not remain single drawings. They had to be consistent enough to give the same feel across different content, messages and channels.

Our approach

A character concept and color palette suited to each brand's tone were defined.
Different poses, expressions and use cases were drawn for each character.
Social media and campaign creatives featuring the mascots were prepared.
The forms were simplified so the characters stay readable at small sizes.

The outcome

Each brand gained a face of its own that can appear again and again in the feed.
The mascots are not limited to one image; they can be reused in every new piece of content.
The characters' warmth carries each brand's message without slipping into ad language.