Lasede
We showed the handmade glass pieces inside the rooms they belong to and with their own story, rather than as studio product shots.
- ClientLasede
- IndustryDecorative Glass & Craft
- Type of workSocial MediaGraphic Design
- Year2026
Examples of the content we made
What Lasede sells is not a vase but the work on it. Anatolian tilework, a Sultanahmet pattern, an Ottoman motif — each has a source. We built every post on that source: next to the piece stands one line saying where it comes from.
What the brand needed
The pieces do not look alike, yet they all come from the same craft. The feed had to show the worth of each piece and still convey the collection as a whole, and the size and texture had to read from the screen.
Our approach
- Each post took one piece and its source: Anatolian tilework, Sultanahmet detail, Ottoman motif.
- The pieces were placed in lived-in rooms — console, shelf, living room — always lit from the side.
- A dark background with gold and blue tones keeps the work on the glass from competing with the setting.
- The brand name and its signature line sit in the same place at the top of every frame.
- In the second month one piece was shown in several rooms, so the size reads without any measurement.
The outcome
- Each piece comes with its own story, so the feed does not read as a product list.
- The dark background and the shared signature make different objects read as one collection.
- Showing the piece inside a room conveys its size without stating any measurement.
Services used
Other projects
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