Icatech
Seven months, twelve posts a month: the tool changes, the template and the brand language never do.
- ClientIcatech
- IndustryPower Tools
- Type of workSocial MediaGraphic Design
- Year2026
Examples of the content we made
For a brand that sells power tools, every post means a different product. At Icatech we built a template that keeps that variety together: a yellow field, one short confident line, the tool's own photograph. Seven months of frames still read as one brand.
What the brand needed
The catalogue is wide: drills, grinders, routers, breakers, bit sets. Each product wanted its own post, but the feed could not turn into a product catalogue and had to stay close to the language of the trade.
Our approach
- Each post was reduced to one product and one short line.
- Two backgrounds alternate — the yellow brand field and a workshop photograph — so the grid never drowns in one colour.
- Product photographs were prepared at the same angle and light, with the logo in the same corner every time.
- Reels covers came out of the same template, so video and post speak the same language.
- A twelve-post monthly plan ran in the same layout for seven months.
The outcome
- As the number of products grows, the feed holds together through the one template.
- Alternating yellow and dark frames give the profile grid a rhythm.
- With one line per frame, the post reads fast in the feed.
Services used
Other projects
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