CoasterHouse
We built a social media layout that shows the stone coasters not as studio product shots but inside the moment they are used.
- ClientCoasterHouse
- IndustryGifts & Home Products
- Type of workSocial MediaGraphic Design
- Year2026
Examples of the content we made
A coaster is a small object: photographed on its own, neither its thickness nor the texture of the stone comes across. At CoasterHouse we built every frame from where the product actually sits — the morning coffee, the bar table, the campfire, the shop shelf.
What the brand needed
The print changes with every product while the product itself stays the same: same stone, same thickness. The feed had to show the range of prints and still speak one language, and the size had to read without stating any measurements.
Our approach
- Each frame was built on a moment of use: morning coffee, bar table, campfire, match night.
- The product is always close up and in side light, so the stone texture and the edge thickness show.
- A warm, low-light colour scheme keeps the print from competing with the background.
- A cup or a wallet sits next to it, so the size reads without a single measurement.
- Vertical frames were prepared separately for stories and reels.
The outcome
- The thickness and the texture of the product read in a single frame.
- The prints vary, yet the feed still looks like it comes from one brand.
- The vertical frames go straight into stories with no re-cropping.
Services used
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