Babel Optik
We built a social media layout that shows the eyewear not as a shop window would, but on natural stone, next to a single line of copy.
- ClientBabel Optik
- IndustryOptics & Eyewear
- Type of workSocial MediaGraphic Design
- Year2026
Examples of the content we made
Eyewear is bought by trying it on; on a screen there is only the photograph. At Babel Optik we built every frame around one sentence: the frame sits on natural stone in side light, and the line speaks to the wearer instead of describing the product.
What the brand needed
The feed had to show individual frames and still read as one brand throughout. The posts also had to point to the online shop, so the address had to stay legible in every frame.
Our approach
- Each post was built on one line: “Quiet luxury”, “Stand out with your own style”, “The finishing touch”.
- Product photographs were placed on natural stone and historic masonry; the frame separates from the background by light, not colour.
- One yellow accent and one light uppercase typeface run through every frame.
- The logo and the web address sit in the same place in every frame.
- The campaign post shows the online shop on a phone screen.
The outcome
- The feed reads as a shop window rather than a run of separate product ads.
- Because the address is in every frame, each post says where it leads.
- The shared colour and typography keep the grid intact as new posts are added.
Services used
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