Jüpiter Ağız ve Diş Sağlığı

We rebuilt the first impression the clinic gives prospective patients with a sterile, modern and trustworthy brand identity.

At a dental clinic, prospective patients decide based on how the brand looks before they ever try the service. In this project we brought the clinic's entire visual language under one identity, from the logo and signage to business cards and social media templates.

What the brand needed

In healthcare, brand trust is built through visual language. The clinic had to give prospective patients a professional, sterile impression from the very first contact. Its existing look did not reflect the quality of its service and made the clinic seem ordinary.

Our approach

A color palette and typography that signal trust in healthcare were defined.
The logo was simplified to stay legible at small sizes on signage, screens and print.
Business cards, folders, cups and in-clinic materials were produced with the same identity.
Social media templates were designed as an extension of the identity.

The outcome

The clinic uses the same visual language everywhere, from signage to social media.
The logo stays legible in a single color and at small sizes, with no issues on signage or print.
Prospective patients get a professional, sterile impression wherever they first meet the brand.