Derya Çelebi
We presented the bridal and evening dresses as a lookbook rather than a run of product ads: one dress and one short line per frame.
- ClientDerya Çelebi
- IndustryBridal & Evening Wear
- Type of workSocial MediaGraphic Design
- Year2026
Examples of the content we made
A wedding dress is chosen by looking. At Derya Çelebi we built the feed not as a shop window but as a lookbook you turn page by page: one dress per frame, with a short line beside it that speaks about the day rather than describing the dress.
What the brand needed
The collection is wide: modest bridal, princess silhouettes, plain designs, coloured evening wear. The feed had to carry all of it without scattering, let the colour of the dress lead, and keep the signature in the same place every time.
Our approach
- Each post took a single dress; two models never share a frame.
- Background and typography stay black and white, so the only colour in the frame is the dress itself.
- The short lines speak about the day rather than describing the dress.
- The signature sits at the same size, in the same place, in every frame.
- Modest and open designs alternate, so both collections show in the grid.
The outcome
- The grid reads as a catalogue being turned, not as a product list.
- Against black and white, the colour of the dress is the first thing you see.
- One signature and one typeface hold different collections inside one brand.
Services used
Other projects
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