Language School · Social Media
Dynamic English
We built the school's feed around the questions parents actually ask, rather than around course announcements.

- ClientDynamic English
- IndustryLanguage School
- Type of workSocial MediaGraphic Design
- Year2026
Choosing a language school starts with the parent: they are the one asking at what age, in what format and with whom the child will learn. At Dynamic English we gave each post one of those questions, so the school answers instead of advertising itself.
What the brand needed
The brand teaches both young children (MiniKids) and older groups. The feed had to show both without mixing them up, keep the contact details legible in every frame, and run term-opening announcements in the same layout each time.
Our approach
- Each post took one question: what mistakes are made, why this school, where the curriculum comes from.
- MiniKids got its own illustrated language, so the children's programme never blends into the adult announcements.
- Quiz posts were added: followers answer in the comments, so the post generates its own engagement.
- The navy and red brand colours and the bottom bar stay the same in every frame.
- Phone, e-mail and location sit in the same place in every frame.
The outcome
- The feed reads as a page that answers parents' questions in turn, not as a run of ads.
- The children's programme stands apart in its own visual language, so the age group is clear at a glance.
- Because the contact details are in every frame, a post still works when it is shared on its own.
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